The China e-commerce retail market is a hive of innovation. With the rise of Alibaba as a world leading e-commerce empire, the world is taking notice of this rewarding market and the huge opportunities it presents for cross-border retail and online business. In China alone, sales are expected to top $899.1 billion in 2017, representing 47% of the digital retail sales worldwide. With a population of 1.38 billion people and an Internet penetration rate of 60%, China has an enormous 731 million active online users, about twice the US population.


China E-commerce growth factors

There are many other reasons for growth besides the rapidly increasing users and demographics. Rising disposable income, higher purchasing power and a growing middle class all positively affect the growth of E-commerce. China has facilitated the rise of a greatly profitable and rapidly growing e-commerce retail industry.

Our White Paper provides in-depth market information of the E-commerce trends in China, and links this to your company. This paper is fully tailored to your needs and product/service and yields an excellent market entry strategy. 

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