The Year of the Horse
The Year of the Horse
Right in between the Western New Year celebration and Chinese New year we take some time to look forward at the coming year. A bigger part of 2014 will be known as the year of the Horse. To the generally sober western civilization there is not a lot of meaning behind the animals of the Chinese zodiac. However looking upon a coming year is always a bit of a guess, so we will dive a bit into what Chinese believe the year of the Horse will have to offer.
The major part of 2013 was the year of the Snake. A snake is seen as an animal that waits, manipulates and strikes at the right time. Therefore it is generally seen to be a year in which either everything happens, or nothing happens. When looking at the year economically seen it was a bit of an in between year. The global economy went down in the first three quarters. Though the last quarter provided a minor recovery at the end of the year, it still looks a bit unstable. China’s growth in 2013 is expected to be on the lowest point since 2001.
The year of the Horse is viewed as the year of action and work. Growth of the economy is in reach and there is a lot of space for renewal. People will follow their dreams and hart to reach their goals.
Forecasting 2014 looking at the figures it is indeed expected that the Chinese economic reforms, combined with the recovery of the western economy, will mean an increase of growth of the Chinese change in GDP. If this will happen, it means that China will increase its growth for the first time since 2009. Perhaps more interestingly still, China is set to overtake the US as the world’s biggest goods trader in 2014.
Furthermore experts expect multinational companies like Huawei to really start making an impact on the global market, a significant sign that Chinese R&D is rapidly catching up. Also in marketing we will notice their presence, perhaps even with a sponsorship of the Dutch football team AJAX.
Although this provides good news, some challenges lie ahead. Pollution is becoming an increasingly big burden on which the Chinese government acts. An increase towards global involvement is expected of the Chinese government by foreign nations. China also becomes increasingly stricter towards foreigners who work, trade and live as guests in China.
Even though the year of the Horse provides many challenges for China and foreigners dealing with China, we still see a positive year ahead. With the right attitude, strategy and knowledge, China has everything to offer and more. We encourage all to unleash your inner Horse and chase your own dreams and hart, for 2014 will be the year to achieve your goals in China.
Written by Michael Pronk
Michael got acquainted with China when his sister was adopted in 1996. His first trip to China was in 2008, visiting the Olympics and his parents, who live in Beijing. In 2011 Michael joined the team of 1421 Consulting Group, as Business Development Manager Europe. He has helped to establish 1421 Consulting Group in the international market as a respected consultancy assisting western companies doing business with China. Since October he became the group CEO.
What happened in the year 1421?
From 1421 to 1423, during the Ming Dynasty of China under Emperor Zhu Di (朱棣) the fleets of Admiral Zheng He (鄭和), commanded by the Chinese captains, discovered Australia, New Zealand, the Americas, Antarctica, the Northeast Passage; and circumnavigated Greenland.
Due to this endeavour we can conclude that “1421 is the year that the Chinese discover the world”.