Offices in Beijing, Shenzhen, Amsterdam, Bucharest, Ottawa and Chicago.
Offices in Beijing, PRD, Amsterdam, Bucharest, Ottawa and Chicago.
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Business Cases

Business Cases

Interested in our services? Read our business case studies to see examples of how 1421 assists their clients with doing business in China.

1) Market Entry Study

After many of its competitors entered the Chinese market, a high-end European cosmetics brand gained interest to connect to the Chinese consumer. This company was not unknown in China but had no solid connections with sales and distribution channels. They contacted 1421 Consulting Group to map the market and evaluate the feasibility of market entry.

With a comprehensive Market Entry Study from 1421’s analysts, the company was able to develop relationships with industry-leading sales and distribution channels.

Today the company’s China operations are growing rapidly and their products are sold in chain stores throughout China.

Through the careful and diligent approach of 1421, the company found a niche in China and sees a promising future in the Chinese market.

2) Business Consultancy

An experienced European event management company wants to introduce their specialized concept to China. The company has entered markets around the world, but they need advice to adapt their business model to China’s unique legal environment.

After consultation with 1421, the company learned that in order to do business legally in China they would have to set up a joint venture with a local company. And in order to obtain the necessary event management licenses, they needed to correctly structure their organization according to Chinese regulations.

With 1421’s assistance the company chose a joint venture partner and set up a legally sound organizational structure. The partner fits the company’s needs and provides valuable insights on how to do business in China to ensure future success of the partnership.

3) Office Facilitation

A high-end professional services firm wanted to survey their prospects in the Chinese market but their initial operations were too small to register as a business entity or build a dedicated team in China.

1421’s Office Facilitation service was the perfect solution to their problem. At a fraction of the cost of opening an office and hiring a staff, the company leased temporary office space at 1421’s Beijing headquarters and relied on our team while they investigated opportunities in China.

By starting to explore the Chinese market next door to 1421’s team of experts, the company had fulltime access to business and IT support, researchers, lawyers, accountants, admins, and drivers.

During visits from the company’s European headquarters, 1421’s logistical support ensured flying starts to their business meetings in China. With 1421’s help, the firm established strong local partnerships and expanded operations to the point that they have currently outgrown our concept. At this moment the firm is registering their own business entity and is opening an office with the revenues made during their time with 1421.

4) Company Registration Services

In China, even the seemingly straightforward task of setting up your company’s administration can be fraught with complexity. The fact that all administration is required to be written and documented in Chinese is just the start.

Fortunately for our international clients, 1421’s team of local and international staff speak fluent English and have years of experience assisting foreign firms to set up their administration in China.

1421’s professional administration support has allowed clients from industries including graphic design, agriculture, and human resource to focus on growing their business in China without worrying about the competence, cost, or reliability of their administrators.

5) Legal Services

The legal environment in China is very different from Western countries and demands careful attention when setting up a business. To succeed here, it is essential to work with an experienced lawyer who can guide you through the rules and regulations of the People’s Republic.

1421 offers advice and services to our international clients to ensure their operations are safe, sound, and efficient. Our services include drafting legal agreements related to labor and employment, distribution, partnerships, and sales. Our professional legal services have reduced legal liabilities for our clients in the Chinese market.

6) Administration Services

An experienced European event management company wants to introduce their specialized concept to China. The company has entered markets around the world, but they need advice to adapt their business model to China’s unique legal environment.

After consultation with 1421, the company learned that in order to do business legally in China they would have to set up a joint venture with a local company. And in order to obtain the necessary event management licenses, they needed to correctly structure their organization according to Chinese regulations.

With 1421’s assistance the company chose a joint venture partner and set up a legally sound organizational structure. The partner fits the company’s needs and provides valuable insights on how to do business in China to ensure future success of the partnership.

1421 Consulting group helped us with the setup of our structure in China. After the set up was complete, they supported us with the accounting and admin service. Therefore we as a company got a clear understanding of how the rules and regulations work for Western owned companies. We are pleased to have learned that 1421 is able to react fast to developments concerning our company.

MAARTEN MES, MANAGING DIRECTOR – ONE2MANY

Othmar Decorations recently opened up our own WFOE in China for our purchases from China. This raised many questions regarding different taxation structures. 1421 Consulting provided us with a solid analysis of all possible scenarios and helped us to find the most beneficial solution for all our entities involved.

TOM GROENEVELD, CHINA MANAGER – OTHMAR DECORATIONS

1421 Consulting Group helped us to successfully register our company in Shenzhen. This was done professionally and we decided to continue with 1421. They currently assist us with our accounting, hosting our employees and managing some of our activities.

COS VRINS, CEO – RIDAM

1421 Consulting Group has assisted us in a professional but personal manner with our business in China. We were very pleased with their services.

HUUB VAN DE PAS, DIRECTOR CHINA – SAGER + MACK

For us, as We4Ce, it is very important to know as much as possible about our market segment and its clients in China. To achieve this goal, we hired 1421 Consulting Group to map the market and find potential clients. We are really happy with the results of the work 1421 delivered and will absolutely continue our relationship to a deeper level, including research and guidance of We4Ce to customers.

ARNOLD C. TIMMER, DIRECTOR – WE4CE B.V.

FlowerForce is operational in the Chinese market since 2013. for a Dutch company it is very difficult to know all the rules, and the do’s and don’ts for this market. 1421 consulting group offers a wide range of possibilities to help foreign companies to achieve their goals. due to their pay-roll system we are able to have our own Chinese employees in China.

SANDER VAN VELDHOVEN, DIRECTOR SALES & MARKETING – FLOWER FORCE

1421 Consulting group, Peter Pronk and his team, we experienced as friendly and helpful to find our way in this special land China. We, Alberts & Van Huut International Architects from Amsterdam, are very grateful for the mediation of 1421 to our clients with positive results. With their 'know-how' of the Chinese culture they learned us to make good contracts with our clients. It was a fulfilling cooperation, as well for the future.

MAX VAN HUUT, ARCHITECT-DIRECTOR – ALBERTS EN VAN HUUT

As this was our first endeavour outside of Canada and without ever even having been to China before, we were naturally apprehensive and didn’t have a budget that would allow for us to learn from our mistakes.  1421 is certainly qualified and experienced with the ins and outs of the Chinese business culture.  Although we are a relatively small company, we felt like their only client; they were genuinely interested in helping us and building a long term relationship.  While we really have just begun our dealings, we feel confident to have 1421 on our team as we move forward.

STEVEN MINKEN, DIRECTOR OF MARKETING – SPEC MACHINE & SUPPLY

Outside of their regular service, 1421 always tries to help us out with additional small and big questions we have. They are approachable, informal and always quick to reply.

CÉLINE LAMÉE, CREATIVE DIRECTOR – LAVA BEIJING

1421 Consulting Group is assisting Holland Container Innovations (HCI) with pay rolling services in Shenzhen, China. We found 1421 when HCI was looking to hire Chinese staff. 1421 looked at our needs and presented us a with a comparison between setting up our own entity or the use of their pay rolling service. They subsequently advised us to choose the pay rolling service at this time, which for us is the cheapest and easiest way to meet our needs, saving HCI the time and cost involved with registering a WOFE.

PETER BROUWER, OPERATIONS DIRECTOR – HOLLAND CONTAINER INNOVATIONS

Reliable, knowledge, insight, speed of action, interaction, a promise is a promise, relevant feedback and work with an experienced Group Office employees are the key words that belong to 1421 Consulting Group. We had a difficult task, for 1421 Consulting Group, but the implementation is to full satisfaction with clear analyses, good workable and clear opinions.

HENNY FAKKEL, GENERAL MANAGER – EUROBAKERY

For us, a relative new comer in the Chinese market, it is very efficient to cooperate with 1421 Consulting Group, they know the rules, the do's and don’ts and they know their way around. This saves us a lot of time so we can keep our focus on the business. Peter and his team set up the Ltd. For us in Wuxi. They have a kind of a turn key approach. The planning is to be operational within 4 month.

JOEP DE JONG, INTERNATIONAL BUSINESS MANAGER – ELMA

1421 Consulting Group and EWT have a long term relationship and we trust their knowledge and professional attitude for our business in China. On the field of Consultancy and Quality Management they are our partner!

RENGER IDEMA, CFO – EWT

We got in contact with 1421 Consulting Group and requested at short notice a Quality Check of the products we purchase in China before shipment. 1421 did this according our specifications and we were satisfied with the result and the cost.

MARC HULSEBOS, CFO – H.B. GASKACHELS V.O.F.

1421 Consulting Group is assisting our law firm in registering a representative office and WOFE in Beijing. With their experience in this field they have been able to provide a very clear plan and have been a great help in guiding our preparation for the registration process. We are also glad to be able to use their office facilitating services to house our operations during this period.

PAOLO BECONCINI, MANAGING PARTNER – CBM INTERNATIONAL LAWYER LLP

Kabor b.v. is happy to have found 1421 Consulting Group to support us in China, 1421 is performing regular quality checks at our manufactures to guarantee the products meet the agreed and requested requirements before loading. Besides these checks 1421 assists Kabor b.v. by sourcing new suppliers.

PETER VAN DEN BERG, CEO – KABOR B.V.

1421 Consulting Group has been an invaluable partner in the start-up phase of my elder care project, to an extent where Nightingale would not have become a reality without the ongoing help and expertise from 1421. They have provided guidance, drive and expertise throughout the process of starting up a new company in a relatively new area in China.

ANNE-MARIE BUCH, OWNER AND CEO – NIGHTINGALE CARE HK LTD.

As a starting entrepreneur, both in general and in China, the people at 1421 Consulting Group have gone above and beyond to help me with all my questions and future situations to come. If all goes well, and with their help I feel more confident that it will, I look forward to a long and lasting future of doing business together.

MR. JACCO HANDGRAAF, FOUNDER – BRANTWERCK B.V.

1421 Consulting Group gave us a very well founded analysis of the Chinese market. Furthermore, the company continues helping us to generate business in this important Sales Region and we’re very happy to work with such a competent partner.

ALEXANDER GIEBEL, CEO – PJUR GROUP LUXEMBOURG S.A.

What happened in the year 1421?

From 1421 to 1423, during the Ming Dynasty of China under Emperor Zhu Di (朱棣) the fleets of Admiral Zheng He (鄭和), commanded by the Chinese captains, discovered Australia, New Zealand, the Americas, Antarctica, the Northeast Passage; and circumnavigated Greenland.

Due to this endeavour we can conclude that “1421 is the year that the Chinese discover the world”.