Europe Office

1421 Europe

Our European office is located in the Netherlands and supports the Chinese offices in Marketing and Sales. Our clients are located all over the world, and having offices in multiple times zones allows to be available for everyone, at times that are convenient. If you want to have a conversation about doing business in China at a time that suits you well, you can view our availability here.

Our Team

WFOE: Necessary Evil or Vibrant Opportunity?

WFOE, or Wholly Foreign Owned Enterprise, is the most used entity in China by foreigners. If large foreign companies do not collaborate with a local company, they have this structure for their...
China Strategy

Developing a China strategy inspired by Sun Tzu

We would advise every company, Small Medium Enterprise (SME) and corporate alike, to develop strategies for expansions into new markets. However, for China, strategy seems to be even more important....


Grizzled foreign business veterans insist you need it, Chinese entrepreneurs boast they have it, and deal makers claim they can help you get it. In China guanxi makes the world go round: securing a...
Singing a MOU in China

Tips for Signing a MOU in China

We have all seen the pictures on LinkedIn or company pages. The official signing ceremony of a Memorandum of Understanding (MOU) between a Western and Chinese firm. Usually there are some...
Christmas in China

Christmas in China: 4 Unique Traditions

The Western holiday of Christmas is increasingly celebrated in China. Especially in the big cities, Santa is on the rise. Christmas in China shares many values with the Western celebration of...

The Corporate Social Credit System in China: Everything you need to know

Throughout the past few years, there has been a lot of news about China's Social Credit System (SCS). The SCS is planned to be fully implemented by the end of 2020. Through the system, people will...

CSR in China: 3 Key Lessons for Success

Corporate Social Responsibility (CSR) is a business approach used by various enterprises to be more accountable with their resources to the community at large. It is self-regulating, often...
tier 2 cities in China

Tier 2 Cities in China: New Opportunities

In 1978, China’s paramount leader, Deng Xiaoping, introduced a new Chinese policy, known as “reform and opening.” The landmark policy allowed foreign companies to operate in China, and the country...
Race for 5G: Visualisation of Technology

The Race for 5G: China Is Winning

Many countries have been in a race to be the first to commercially release 5G, the 5th generation of mobile internet. China is the one leading the charge of the race for 5G with a  network being...
China's Wine Market

China’s Wine Market: Trends in Appetite

China’s Wine Market has been steadily growing over the past decade as the palate of the country becomes more international and the appetite for imported alcohol products becomes more commonplace. It...

1421 Consulting Group The Netherlands

The Netherlands Office Address: 

Wisselweg 33
1314 CB, Almere
+31 (0) 618225472

Interested in doing business in China? Send Michael a message!

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