Europe Office

1421 Europe

Our European office is located in the Netherlands and supports the Chinese offices in Marketing and Sales. Our clients are located all over the world, and having offices in multiple times zones allows to be available for everyone, at times that are convenient. If you want to have a conversation about doing business in China at a time that suits you well, you can view our availability here.

Our Team

How to Prepare Business Negotiations in China

It is important to prepare business negotiations in China. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In...

Chinese Players in AI Chip Design

Huawei/Hisilicon There is a broad consensus among AI chip experts that the only Chinese company with sufficient design and engineering talent to compete head-on with global US industry leaders is...

The Chinese Elderly Care Industry

Following its deep commitment to filial piety, Chinese society has long exalted multi-generation households. The current elderly and healthcare system reflect this cultural practice, relying on...

Chinese Millennials: The Future of China

As some of our colleagues are waiting for the driver, after the negotiations with one of our Chinese clients, the son and daughter of the CEO and COO ask us: “Can you squat like a Chinese?”. Both...

Electric Vehicles in China: Market Disrupter, or Over-Subsidized Fad?

What is an electric vehicle, and why is China leading the market? Electric vehicles, in this context, are not limited to an electric car. While they are the largest market by revenue, and will have...

Chinese Company Stamp vs Signature

Many things in China, like signing a contract as the owner of a business, happen differently than in any other country. For example, an employee within a Chinese company can sign official documents...

FinTech in China: Growth Drivers & Trends

Innovations in data science and the advent of the Internet have changed the global financial industry. One of the signature changes in the industry is the innovation of financial methods, which...

The Corporate Social Credit System in China: Everything you need to know

Throughout the past few years, there has been a lot of news about China's Social Credit System (SCS). The SCS is planned to be fully implemented by the end of 2020. Through the system, people will...

5 Shenzhen Companies You Should Know

Shenzhen is the new Silicone Valley of China , as it has a huge tech focus. Shenzhen is also in the heart of the Greater Bay Area. A name which is most certainly a nod to the Bay Area in San...

1421 Consulting Group The Netherlands

The Netherlands Office Address:

Wisselweg 33
1314 CB, Almere
+31 (0) 618225472
info@1421.consulting