Europe Office

1421 Europe

Our European office is located in the Netherlands and supports the Chinese offices in Marketing and Sales. Our clients are located all over the world, and having offices in multiple times zones allows to be available for everyone, at times that are convenient. If you want to have a conversation about doing business in China at a time that suits you well, you can view our availability here.

Our Team

What Does Shenzhen Model City Mean?

What makes Shenzhen Shenzhen, and how is this “model city” an important city of China? In this article, we will look at what distinguishes Shenzhen historically, economically, and culturally. We...

Post-COVID-19 China: Thoughts From our Consultants

At the beginning of 2020 the COVID-19 pandemic started in China. The virus was first discovered in Wuhan at the end of December 2019. However, it had spread throughout China by the end of January...

8 Facts and Figures about China; Mind-Blowing Numbers

Big, bigger, biggest. A phrase which has been most commonly linked to the United States. The biggest economy in the world is rapidly being outnumbered in every aspect by the former biggest economy...

Animal Crossing in China: An Unexpected Succes Story During COVID-19

The coronavirus lockdown has turned young people in China into involuntary homebodies. As a result, many in China are playing a game called “Animal Crossing” using the Nintendo Switch. It has become...

China’s Five-Year Plans: Predictions

China’s Five-Year Plans are a series of five-year national development agendas focused on social and economic development. The first five-year plan was issued in 1953 during the regime of Chairman...

Christmas in China: 4 Unique Traditions

The Western holiday of Christmas is increasingly celebrated in China. Especially in the big cities, Santa is on the rise. Christmas in China shares many values with the Western celebration of...

Greater Bay Area: Opportunity or Threat

This article originally appeared in the 197th edition of the DutchCham Magazine. A magazine that is published six times per year and distributed to various businesses and individuals in Hong Kong....

The March Towards a Cashless China

Although it is China who first introduced paper money to the world in the 9th century during the Tang Dynasty, cash is rapidly becoming a thing of the past in modern Chinese society. Whether it is...

Setting up a Company in China: 8 Steps

People who consider registering a company in China are often conditioned to believe setting up a company is fast and straightforward around the world. Registering can be done online and is processed...

Developing a China strategy inspired by Sun Tzu

We would advise every company, Small Medium Enterprise (SME) and corporate alike, to develop strategies for expansions into new markets. However, for China, strategy seems to be even more important....

1421 Consulting Group The Netherlands

The Netherlands Office Address:

Wisselweg 33
1314 CB, Almere
+31 (0) 618225472
info@1421.consulting