Europe Office

1421 Europe

Our European office is located in the Netherlands and supports the Chinese offices in Marketing and Sales. Our clients are located all over the world, and having offices in multiple times zones allows to be available for everyone, at times that are convenient. If you want to have a conversation about doing business in China at a time that suits you well, you can view our availability here.

Our Team

The Healthcare Sector in China

The healthcare sector in China is a vast industry with multiple subsectors growing at different rates, yet all are on an upward trajectory. The reasons for this are multiple, urbanization, an aging...

How to Prepare Business Negotiations in China

It is important to prepare business negotiations in China. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In...

Post-COVID-19 China: Thoughts From our Consultants

At the beginning of 2020 the COVID-19 pandemic started in China. The virus was first discovered in Wuhan at the end of December 2019. However, it had spread throughout China by the end of January...

History of the Future: how China takes over world e-commerce?

The Internet has now completely changed the way people buy and sell goods. Do you remember how people bought airplane tickets and booked hotels offline? The idea of E-commerce was only introduced a...

What Is The Qianhai Special Economic Zone?

Free Trade Zones (FTZ) and Special Economic Zones (SEZ) are hot in China. Foreigners have high expectations of these zones, without knowing exactly what they are. In our previous article, What Are...

Does it Matter if Facebook can Lobby China?

Written by Adam Armytage If Mark Zucherberg can successfully lobby Chinese officials and re-launch Facebook in China, the real question is, can Facebook compete against Chinese competitor WeChat?...

Chinese Company Names: How do they work?

Some of the world’s biggest multinationals struggled with selecting proper Chinese company names for their entity in China. When Mercedes found out their initially selected name freely translated to...

Takeaways from the Chinese Two Sessions 2020

During the second day of the Chinese Two Sessions 2020, Premier Li Keqiang delivered the government work report. This document highlights the progress of China and the Party over the 2019 year and...

The impact of COVID-19 on E-commerce in China

Relying on the huge market potential, China’s e-commerce platforms are an enormous success. During the past years, 1421 Consulting group has already created many articles about e-commerce in China....

Women’s labor participation in China

International Women's Day (IWD) is celebrated on the 8th of March every year. On Women’s day the social, economic, cultural and political achievements of women throughout history are honored....

1421 Consulting Group The Netherlands

The Netherlands Office Address:

Wisselweg 33
1314 CB, Almere
+31 (0) 618225472
info@1421.consulting