Europe Office

1421 Europe

Our European office is located in the Netherlands and supports the Chinese offices in Marketing and Sales. Our clients are located all over the world, and having offices in multiple times zones allows to be available for everyone, at times that are convenient. If you want to have a conversation about doing business in China at a time that suits you well, you can view our availability here.

Our Team

5 Shenzhen Companies You Should Know

Shenzhen is the new Silicone Valley of China , as it has a huge tech focus. Shenzhen is also in the heart of the Greater Bay Area. A name which is most certainly a nod to the Bay Area in San...

Progress on Climate Change in China

As the United States backed away from international organizations leading the fight against climate change shortly after the inauguration of President Donald Trump, China became uniquely positioned...

China’s Wine Market: Trends in Appetite

China’s Wine Market has been steadily growing over the past decade as the palate of the country becomes more international and the appetite for imported alcohol products becomes more commonplace. It...

Chinese Special Economic Zones: How do they benefit your company?

Much has been said and written about Chinese Special Economic Zones (SEZs), including our own article about the Shenzhen Qianhai Special Economic Zone. However, what exactly sets SEZs apart from the...

Chinese Brands in Western Countries

More and more Chinese brands are ‘going global’. Especially in the technology sector, Chinese brands are making a name for themselves. Whereas a decade ago Chinese brands available in Western...

Business Negotiations in China

Business negotiations in China can be a challenging task. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In...

The Travel and Tourism Industry in China

The Travel and Tourism industry in China has experienced a decade of changes. The first half of the decade saw incredible growth in China’s outbound international Travel and Tourism that was built...

What Does Shenzhen Model City Mean?

What makes Shenzhen Shenzhen, and how is this “model city” an important city of China? In this article, we will look at what distinguishes Shenzhen historically, economically, and culturally. We...

Women’s labor participation in China

International Women's Day (IWD) is celebrated on the 8th of March every year. On Women’s day the social, economic, cultural and political achievements of women throughout history are honored....

The Healthcare Sector in China

The healthcare sector in China is a vast industry with multiple subsectors growing at different rates, yet all are on an upward trajectory. The reasons for this are multiple, urbanization, an aging...

1421 Consulting Group The Netherlands

The Netherlands Office Address:

Wisselweg 33
1314 CB, Almere
+31 (0) 618225472
info@1421.consulting