1421 Consulting Group Europe

1421 Consulting Group Europe operates as a support office for our locations in Beijing, Shenzhen, and Chengdu. Our European office is located in Almere, the Netherlands and supports the Chinese offices in Marketing and Sales. Our clients are located all over the world, and having offices in multiple times zones allows to be available for everyone, at times that are convenient. If you want to have a conversation about doing business in China at a time that suits you well, you can view our availability here.

Knowledge Sharing

At 1421 Consulting Group we are strong believers of sharing our knowledge about China with other people. We are excited about China, and helping people learn and understand the country better is something we see as important. During all our years of existence we have always been open to giving presentations and have done so throughout Europe and China. If you are interested in on of our consultans speaking at your event, business or school, feel free to send us a message or schedule a call here.

Our Team

The Corporate Social Credit System in China: Everything you need to know

Throughout the past few years, there has been a lot of news about China's Social Credit System (SCS). The SCS is planned to be fully implemented by the end of 2020. Through the system, people will...

Picking the Right Chinese Business Structure

Strategically selecting the right Chinese business structure is like running the 100-meter hurdles. Every couple of strides you come across an obstacle. This is the most confusing moment for...

History of the Future: how China takes over world e-commerce?

The Internet has now completely changed the way people buy and sell goods. Do you remember how people bought airplane tickets and booked hotels offline? The idea of E-commerce was only introduced a...

Tier 2 Cities in China: New Opportunities

In 1978, China’s paramount leader, Deng Xiaoping, introduced a new Chinese policy, known as “reform and opening.” The landmark policy allowed foreign companies to operate in China, and the country...

Effects of the US-China trade war on SME’s in China

Trump’s campaign route towards the white house in 2016 was paved with China. He pointed towards China and stated they “outmanoeuvred the US”. Apart from this complimentary remark, he also accused...

The March Towards a Cashless China

Although it is China who first introduced paper money to the world in the 9th century during the Tang Dynasty, cash is rapidly becoming a thing of the past in modern Chinese society. Whether it is...

Sino-French trade relations: Looking beyond based on the present

In 2018 the bilateral trade between France and China reached an all-time high, with a year-on-year growth rate of 15.5%. In 2019 China was France's seventh largest export market and sixth largest...

Business opportunities in China stronger since President Trump’s decision to ignore the Paris agreement

Five business opportunities in China for western businesses resulting from the fight against climate change While the US and Europe are still recovering from the - not so surprising - decision of...

Chinese Public Holidays in 2020

Now that the Western holiday season is over, it is a perfect moment to inform you about when the Chinese public holidays in 2020 are, and the reasons behind them. During public holidays in China...

5 Shenzhen Companies You Should Know

Shenzhen is the new Silicone Valley of China , as it has a huge tech focus. Shenzhen is also in the heart of the Greater Bay Area. A name which is most certainly a nod to the Bay Area in San...

1421 Consulting Group The Netherlands

The Netherlands Office Address:

Wisselweg 33
1314 CB, Almere
+31 (0) 618225472
info@1421.consulting

Interested in doing business in China? Send Michael a message!

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What happened in the year 1421?

From 1421 to 1423, during the Ming Dynasty of China under Emperor Zhu Di (朱棣) the fleets of Admiral Zheng He (鄭和), commanded by the Chinese captains, discovered Australia, New Zealand, the Americas, Antarctica, the Northeast Passage; and circumnavigated Greenland.

Due to this endeavour we can conclude that “1421 is the year that the Chinese discover the world”.

1421 Consulting Group Europe