Europe Office

1421 Europe

Our European office is located in the Netherlands and supports the Chinese offices in Marketing and Sales. Our clients are located all over the world, and having offices in multiple times zones allows to be available for everyone, at times that are convenient. If you want to have a conversation about doing business in China at a time that suits you well, you can view our availability here.

Our Team

China’s National Parks: Capitalizing on Conservation:

China’s National Parks are some of the most complex business models as it needs to focus on the importance of having a sustainable and balanced system that benefits all stakeholders. The main...

The Largest Human Migration in the World

The spring festival has ended in China last month. The year of the goat has started. Spring festival is a statutory Chinese holiday and consists of seven consecutive days. It is a time for families...

Business Negotiations in China

Business negotiations in China can be a challenging task. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In...

The impact of COVID-19 on E-commerce in China

Relying on the huge market potential, China’s e-commerce platforms are an enormous success. During the past years, 1421 Consulting group has already created many articles about e-commerce in China....

8 Facts and Figures about China; Mind-Blowing Numbers

Big, bigger, biggest. A phrase which has been most commonly linked to the United States. The biggest economy in the world is rapidly being outnumbered in every aspect by the former biggest economy...

What is the Cost of Starting a Business in China?

When people consider the cost of starting a business in China, one of the most asked questions is related to registered capital. At the start of a registration process, company owners must indicate...

WFOE: Necessary Evil or Vibrant Opportunity?

WFOE, or Wholly Foreign Owned Enterprise, is the most used entity in China by foreigners. If large foreign companies do not collaborate with a local company, they have this structure for their...

Setting up a Company in China: 8 Steps

People who consider registering a company in China are often conditioned to believe setting up a company is fast and straightforward around the world. Registering can be done online and is processed...

Tips for Signing a MOU in China

We have all seen the pictures on LinkedIn or company pages. The official signing ceremony of a Memorandum of Understanding (MOU) between a Western and Chinese firm. Usually there are some...

How to Move Forward after Negotiating in China

Negotiating in China can be a challenging task. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In “The Art of...

1421 Consulting Group The Netherlands

The Netherlands Office Address:

Wisselweg 33
1314 CB, Almere
+31 (0) 618225472
info@1421.consulting