Industries

Read about and learn new insights about the various industries in China.

LESSONS NEWS

Chinese Millennials: The Future of China

Chinese Millennials: The Future of China

As some of our colleagues are waiting for the driver, after the negotiations with one of our Chinese clients, the son and daughter of the CEO and COO ask us: “Can you squat like a Chinese?”. Both are involved in running the business of their parents and are considered...

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How to Move Forward after Negotiating in China

How to Move Forward after Negotiating in China

Negotiating in China can be a challenging task. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In “The Art of War”, Sun Tzu describes strategies for war. Becoming successful with...

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Chinese Social Media: How to market your brand online in China

Chinese Social Media: How to market your brand online in China

In this Digital era of ‘Instafame’ and ‘Snapchat Queens’, we do not need to explain to you how important Social Media is for your online Marketing. If you are taking your brand, product or business to China (where 725 million Chinese people are projected to be social...

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Business Negotiations in China

Business Negotiations in China

Business negotiations in China can be a challenging task. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In “The Art of War”, Sun Tzu describes strategies for war. Becoming...

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How to Prepare Business Negotiations in China

How to Prepare Business Negotiations in China

It is important to prepare business negotiations in China. Chinese are strategists who see business as battle. Many Chinese businessmen and –women use the teachings of Sun Tzu for negotiating. In “The Art of War”, Sun Tzu describes strategies for war. Art of War In...

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What’s It Like to Manage a Company in China?

What’s It Like to Manage a Company in China?

People regularly ask me what it is like to manage a company in China. I came to China directly after obtaining my master’s degree in the Netherlands and I am proud to say that I currently run a successful business in Shenzhen. This question is often asked by friends,...

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