Business

Read about Chinese business habits and insights, and about the development in the Chinese market.

BUSINESS NEWS

Chinese Brands in Western Countries

Chinese Brands in Western Countries

More and more Chinese brands are ‘going global’. Especially in the technology sector, Chinese brands are making a name for themselves. Whereas a decade ago Chinese brands available in Western countries were mostly regarded as cheap and signaled a lesser quality,...

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Developing a China strategy inspired by Sun Tzu

Developing a China strategy inspired by Sun Tzu

We would advise every company, Small Medium Enterprise (SME) and corporate alike, to develop strategies for expansions into new markets. However, for China, strategy seems to be even more important. This importance is fueled by several different reasons. Firstly...

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Bike Sharing in China: What happened to the craze?

Bike Sharing in China: What happened to the craze?

Bike sharing in China began after five members of Peking University’s cycling club had an idea based on their busy student lives; what if bike sharing could become dockless? While many western countries had bike sharing methods, such as Citibike in the U.S. and ‘Boris...

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Tips for Signing a MOU in China

Tips for Signing a MOU in China

We have all seen the pictures on LinkedIn or company pages. The official signing ceremony of a Memorandum of Understanding (MOU) between a Western and Chinese firm. Usually there are some high-ranking government officials present, ceremonially co-signing the MOU on a...

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What happened in the year 1421?

From 1421 to 1423, during the Ming Dynasty of China under Emperor Zhu Di (朱棣) the fleets of Admiral Zheng He (鄭和), commanded by the Chinese captains, discovered Australia, New Zealand, the Americas, Antarctica, the Northeast Passage; and circumnavigated Greenland.

Due to this endeavour we can conclude that “1421 is the year that the Chinese discover the world”.