Walmart, for better or worse, is an American icon. Through its’ mastery of economies of scale, the supermarket giant has made its’ supercenters the super-center of countless small American towns throughout the country. While Walmart in China does share certain...

Approximately 0.5% of all U.S. citizens have completed a marathon in their lives. Such an enormous effort is not taken lightly, people often need months of preparation before participating. Even less people have completed an Ironman and most are horrified by the sheer...

In our article: Key to success in China, we explain that the western mentality is not the Chinese mentality. This difference in mentality is important to keep in mind when setting up a business in China. Once a company has successfully settled in China, many managers...

Everything comes to an end. Western people sometimes decide that leaving China is in their best interest. Though the reasons for leaving China can be diverse and are often private, the actual steps which need to be taken by the company and by the person leaving are...

Currently, China is the popular girl or guy in high school everyone talks about and/or wants to date with. This attention shows massively in the broad interest shown by foreign companies in the China International Import Expo (CIIE). This first expo dedicated to...

A Western sales manager is in an important sales meeting, pitching his product to an interesting potential client. He just entered the crucial part of his sales pitch for a 1-million-euro deal and nailed it! Enthusiastically he turns towards his Chinese translator. In...